The Good Italian: me too in Caruso commercial and at its launch in Milan

by Enzo Coccia

Finally, here we are. After a six-months waiting period, last Friday, I went to the Four Seasons Hotel in Milan for the official launch of the third chapter of “The Good Italian”, the commercial that features Giancarlo Giannini and the tenor Vittorio Grigolo, filmed for Caruso, world leader in the production of great quality men’s clothing. The video was presented during Milan men’s fashion week, a leading international event which, from January 13 to 17, hosted 100 runway shows for the Autumn/Winter collection, many other events and presentations.

The most famous Italian fashion designers were present in a widespread way to promote their creations. Buyers, international journalists, importers, insiders, celebrities, they all met in Milan for the glamourous week.

After the visits in July and the filming in Naples in October and in the Castle of Soragna, in the province of Parma, Caruso’s short-movie was launched to an international audience in the Four Seasons Hotel spacious lobby.

During the event my son Marco, which had a walk-on part in the video too, my  collaborator Nicola and I made some deep-fried pizzas (montanare and small calzoni) for all the guests, repeating in person the central scene of the short film.

The third chapter of “The Good Italian” the director Adriano De Santis, Director of Centro Sperimentale di Cinematografia (Experimental Cinematography Centre) in Rome, inspired by the well-known movie L’oro di Napoli (The Gold of Naples) with Sofia Loren, wonderfully portrays our beautiful city, its history, its tradition, centuries-old music and food in a non-folkloric way but with a true, human, future-oriented retrospective.

In my Four Seasons Hotel room I had a sleepless night asking myself “was that really me with Giancarlo Giannini?”

As the American writer Alan Drew tells “Dreams are illustrations from the book that your soul is writing about you”.